Before app stores started appearing, many companies like Google and Apple were still defining the process of app creation, development, and distribution. For this reason app developers needed to create 4 versions of their apps:
- Free app for iPhone for potential buyers to test the apps, get to see some of their features and make a decision of whether or not the app was worth purchasing.
- Paid app for iPhone for the potential buyers who had first checked the free version and then decided to purchase the full version.
- Free app for iPad for the same reasons above on iPad.
- Paid app for iPad for the same reasons above on iPad.
Relax Melodies was one of the first relaxation apps to be released on App Stores, this is why we still offer 2 versions of our apps.
App Stores then introduced in-app purchases, which made Premium apps unnecessary as developers could offer transactions into one single app.
Rather than removing the Premium app from the Stores, we chose to include in-app purchases on both our apps, so users could have the choice to upgrade on their app and keep their saved mixes while keeping their purchase. Our apps also started offering new content like Guided Meditations and Courses. As their creation involves more work and more people, this content has been made available for Premium and free apps for those who buy a subscription.
Got more questions for us? Contact us at firstname.lastname@example.org!